Public relations, marketing and advertising

Communication in all its guises stands at the heart of careers in advertising, public relations (PR) and marketing. In public relations, the aim is to build and retain understanding of and confidence in a company or product. Deliberate, planned, ongoing communication is of central importance here. Marketing covers all the activities carried out by a company in order to cultivate a market. These include various plans and measures such as market research, product research, product planning and design, pricing policy, advertising, sales planning, sales, merchandising, customer service etc. 
There are a number of paths into the world of advertising, PR and marketing. Communication skills and creative thinking – not to mention a good head for business – are required, as well as professional training. In addition, it is necessary to demonstrate initiative, perseverance and a willingness to seek unconventional entry opportunities when looking for jobs in these sectors. It is important to try to obtain a work placement while studying, or even before university, in order to gain a foothold in this industry.

Career profiles public relations, marketing and advertising